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Selling Your Home? Here’s Why Social Media Matters.

Mar 10, 2021 | Sellers

Are you gearing up to sell your home? If so, exposure will be the key to generating buyer interest and securing the best possible price. A talented, full-service agent will provide you with an in-depth marketing plan—one that includes social media promotion. In other words: to effectively spread the word about your home, choosing a professional with the right digital skills is crucial.

If you’re getting ready to sell, here are five reasons to work with an agent who’s a social media expert…

1) Social can capture active and passive buyers

It goes without saying that your property should be promoted in places where home hunters are actively searching. That said, your strategy should also target passive buyers (those who are ready to purchase but may not be looking in the moment when they come across your listing). Social media feeds are great places for home hunters to find your property by chance—and instantly fall in love.

2) It allows you to make the most of video

A recent study shows that seeing a video about a product or service increases the likelihood that buyers will purchase it by 64 per cent. This type of content has never been more important, and social media makes it easy to share. With the click of a button, buyers can tour or have an immersive experience with your home—and pass it along to others who may be interested.

3) Your images can take centre stage

Most buyers first get to know a home through photographs. More often than not, it’s what makes them pick up the phone to book a viewing. Social media is ideal for sharing these show-stopping images—and showcasing your property’s true potential. From Instagram to Facebook, your agent should know how to make your home pop on all relevant platforms.

4) Social advertising is powerful

Marketing a home on social media gives your agent the opportunity to find your most likely buyer. Advertising is the perfect way to do that. For example, on Facebook, you can target potential purchasers using highly-specific criteria—from age and location to job title and income level. That’s great news, since speaking to the right audience can improve your chances of a successful sale.

5) It’s based on trust

Social media is all about trust. Put simply, your followers are opting in to see regular content from you based on a preexisting relationship. Under these circumstances, they’re far more likely to engage with your home. It works the same way with your agent. The only difference is, a large percentage of their followers are actively searching for real estate!

An agent who’s a social media maven will know how to leverage the trust they’ve built with home hunters on your behalf. They’ll have an extensive network of potential buyers—and the expertise to capture their attention.

For all of these reasons and more, we’re proud to have earned a place on the list of top 100 real estate agents on social media. If you’re wondering what that could mean for your home sale, just ask! We’d love to tell you about our passion for all things marketing.

Ready to put your home on the market? Get in touch to learn more about how we’ll maximize its exposure for a successful sale.