How To Make Your Home Stand Out in a High-Inventory Market

In the current market, a homeowner should take their time to prepare their home for sale if wanting to achieve a successful result.

The effort invested into the property is worth it, and at the end of the day, this effort will amount to a higher bottom line for the Seller. This speaks true irrespective of market conditions, however is even more critical when inventory levels are high as you want to have your property stand out and be the one that a Buyer offers on.

When Buyers have options, they tend to take more time to weigh their decisions. In addition, their list of “must-have” features becomes even longer.

As the Seller, your mission is not just to prepare your home in a way that checks off all these desirable features, but to make sure Buyers know the outstanding value they are getting.

In this post, we’ll talk about the subtle and not-so-subtle ways you can make your listing stand out and give you the best chance of selling in any market.

A complex and fast-changing market makes personalized guidance more critical than ever when selling your home. For even more advice on getting results, download our Seller’s Guide right here.

The Outside Counts

When it comes to preparing your home to impress potential Buyers, the exterior really does matter. As much as we tell ourselves not to judge a book by its cover, we can’t help but be affected by the outside appearance of a house. This is why beautiful curb appeal is absolutely necessary, especially during a high inventory market where Buyers could just move on to the next listing.

The best way to stand out is to think of preparing your home from the outside in. The following landscaping checklist can help:

Is your outdoor decor appropriate for the season?
Are the windows clean, inside and out?
Does your home exterior need painting?
Is your house number clear and polished?
How tidy is your backyard?

How do you choose a skilled real estate agent to represent you during your sale? The posts below will give you a few ideas of what to look for:

Meticulous Interior Home Preparation

When inventory levels are high, Buyer standards become even more immaculate. As the Seller, you shouldn’t take any shortcuts in preparing your home for the market. Most homeowners know they should clean up before allowing a potential Buyer to come through. However, you’ll want to take it to another level to make your listing more desirable.

We, at The Tanya Crepulja Team work with our Seller clients to create a plan based on their goals and budget. We factor in their desired timeline and how much they can invest on home improvements before their listing goes on the market.

We have a methodical process to ensure your success, in any market and we’ll work closely with you based on what you’re comfortable to complete in order to prepare your home for the sale. Remember, any improvements we suggest are ones that will not break the budget but will have maximum appeal and return on your investment.

Transforming your home could be as simple as fresh paint throughout in a light, neutral tone and new light fixtures in a more current style. It may also include larger improvements, such as updated appliances and countertops.

Getting ready for the market is about more than just appearances. It’s critical that you create a positive first impression that instills a sense of confidence in a potential Buyer. Think of the emotional impact of buying a house.

Someone seeing your home for the first time will likely be both excited and nervous at the same time. They have big dreams but are also afraid of making a wrong decision or ending up with more problems than they anticipated.

Thorough preparations help to soothe any apprehension your Buyer may have while fueling their enthusiasm. These are just a few things to keep in mind before investing any money into renovations or upgrades – which can also change with the trends.

Once again, a deep understanding of current market conditions is necessary. Our team goes to great lengths to learn what Buyers want in your area so we can guide you when it comes to getting your house ready to impress.

Looking for simple ways to prepare your home and make Buyers fall in love? The posts below will give you some ideas:

Comprehensive Marketing and Promotion

Staging and styling your home isn’t just for in-person Buyer visits, but they are also essential for marketing your listing. A beautifully presented home captivates the viewer and allows us to capture eye-catching photography and cinematic full-length videography along with additional filmed content for social media marketing. Detailed floor plans and custom websites go seamlessly together with online advertising, and offline materials to generate maximum exposure for your home.

Since most Buyers now begin their search online, high-quality photography will go a long way to making your listing stand out and catch the attention of those who will be most interested in it.

What makes your home more unique and more interesting than all of the other options in your area? Here are a couple of little-known techniques you can use to your advantage:

Have a pre-listing home inspection completed and available. Many Sellers skip this step, which is one more opportunity for you to stand out. The upfront transparency makes your Buyer and their agent feel more confident in your listing. You’ll also have an opportunity to tend to critical repairs before your home goes on the market. The increased confidence could encourage more offers and fewer conditions, which can help you sell faster and for more money.
Be sure that your online listing includes a well-written and intriguing description that highlights the positive attributes of your home. You’ll want it written in a way that inspires the viewer to fall in love with the property. It creates urgency, making your home feel like more of a ‘need’ than just a ‘want’.
At all times, remember that the best marketing plan isn’t just about quantity; it’s about quality. When selling a multi-million dollar home, you want to attract high-end Buyers who have the ability to move forward. When selling an entry-level listing, you will have a more substantial pool of Buyers, but you still want to ensure they are serious and qualified. Attracting the right clientele is essential to a successful outcome.

Small nuances can add up to big value when selling a home. Here are some of the finer details to pay attention to when getting ready for the market:

Impeccable Pricing Methods

Pricing is arguably the most critical element when selling your home when there are many competing Sellers in your area. Many homeowners try to earn the highest amount possible by setting the price higher than the fair market value. Underpricing in an attempt to artificially encourage multiple offers may backfire in today’s suburban real estate market.

The best pricing strategy is one that accurately reflects all the value a house truly has to offer, based on its location and competing inventory in the area. If multiple offers develop organically because you’ve prepared and priced your house properly, you’re in a much better position to sell.

Buyers want a home that is fairly priced and that offers outstanding value for their money. A listing priced too high or too high can stand out, but not in a way that helps you achieve a successful sale.

An unfairly high price will cause Buyers to lose interest. Since they have plenty of options, they will just move on.
A price below market value can make Buyers suspicious. In the best-case scenario, you will sell your house quickly, but you won’t earn as much as you should. In the worst-case scenario, your house can get a stigma, and Buyers will pass you by.

Coming up with an optimum price point for your listing is not a guessing game. When you work with us at The Tanya Crepulja Team, we closely study the latest trends and statistics to determine what will generate the most interest and excitement from Buyers while reflecting the true value of your home.

Align With a Real Estate Expert

As the market gets more complex, the more valuable the knowledge and service of a skilled real estate agent becomes. The definition of a successful sale can vary depending on the homeowner. That said, the goal is typically to earn the highest amount with as few delays and as little stress as possible.

The best way to achieve this goal is to hire a seasoned professional with a solid reputation in the local market and a track record of success. Buyer agents will have greater confidence when working with a Realtor® they trust to have integrity and professionalism.

At the Tanya Crepulja Team, we have a sharp pulse on the local market and understand the nuances of the neighbourhood as well as the Buyer demographic. We also have extensive experience, an excellent reputation, and are well-known for our collaborative approach.

When all factors are in perfect alignment, your chances of a successful sale increase dramatically.

Do you want to know more about how you can maximize your results when selling your home in today’s market? Connect with us at tanya@tcteam.ca or call 647-293-3785 for a confidential consultation.